Our Philosophy

Beautiful. Pure. Responsible. Simple.

To Live Beautiful - Formulas are rooted in creating balance and harmony, to enhance what makes you uniquely beautiful. Our goal is to incorporate the beauty and wonder of nature into your daily self care rituals.

To Live Pure - Whole plant infusions, botanical extracts, and unrefined oils, waxes and butters are at the core of every product. With a deep understanding of herbalism and plant physiology, our well researched and applied extraction methods ensure high quality plant properties in every product. Ingredient lists are familiar and uncomplicated allowing the pureness of the botanicals to shine. When preservation is required for water based products we use non-toxic methods that also provide skin enhancing benefits.

To Live Responsible - Both environmental and social responsibility are value statements we hold dear in every decision made from sourcing, formulating, packaging to delivering. Sourcing follows strict guidelines such as anything from outside North America and Europe it must be certified fair trade. If organic is not an option, it must be from known local producers who follow organic guidelines or ethically wild-harvested using rules outlined by United Plant Savers. For more rare materials like sandalwood it must come from sustainable sources like Australia. Oils, butters and waxes must be GMO free and unrefined or minimally refined depending on formulation requirements. Preservatives must be rated 1 on the Environment Working Group (EWG) list. We never test on animals or use animal based ingredients. We do use bee products which come from local bee keepers who are stewards to their livelihood.

To Live Simple - We embrace the art of slow-living movement by taking time to connect more with plants and to our customers to impart feelings of love, patience and acceptance. Products are handcrafted in small batches using traditional methods. And when it makes sense, we utilize technological advancements to make products more affordable without compromising quality.